Brand + acquisition
Company-wide campaigns, lead generation, and new-customer programs. A compelling story, with a commercial purpose.
OMNICHANNEL GROWTH LEADER / AI CHAMPION
Business mind.
Creative soul.
Hi, I’m Tom. I connect brand, performance,
and people to grow the whole business.
Full-stack marketer. Former agency owner.
An owner’s perspective. A creative’s curiosity.
HELLO, MY NAME ISTom.
Arrow keys to look around
01 / THE BIG PICTUREA LITTLE CONTEXT ↙
I see the
whole business.
Growth is the responsibility.
Good marketing starts with understanding how a business actually works.
Before moving in-house, I spent years running an agency. Different categories. Different products. Different ways of reaching customers. That experience taught me to see the whole system—and owning the P&L taught me to care about what it delivers.
Today, I lead acquisition and retention at JustFoodforDogs. My team connects brand, performance, content, and marketing science across DTC, 50 owned stores, wholesale, Amazon, and Chewy.com.
Over my four years with the brand, our work has contributed to double-digit growth every year, outpacing the category. I’m proud of the business we’re helping build—and the people growing alongside it.
I use AI to help the team do more with less: explore ideas, learn faster, and make more room for the creativity and judgment people bring to the work.
The professional backstory ↗Double-digit↗
Annual brand growth during my tenure
Founder
Built DREAMFIELD. Owned the P&L.
4years
Connecting the dots at JustFoodforDogs
02 / THE FULL PICTURE
I help build
profitable businesses.
From the first impression to lifelong advocacy.
My team connects the work that creates demand, drives growth, and turns first-time customers into raving brand advocates.
Paid media
Meta, Google Ads, TikTok, Reddit, and Instacart. Paid social and SEM that connect brand building with measurable business growth.
Retention + CRM
DTC lifecycle marketing, Klaviyo flows, campaigns, and automations. Turning a first trial into a lasting relationship—and a reason to tell a friend.
Owned retail
50 JustFoodforDogs stores: 12 kitchens and 38 pantries. Marketing that brings people into our own spaces to experience the food and brand firsthand.
Wholesale
Growth across Target, Meijer, Vons, Pavilions, Wegmans, Petco, and PetSmart. Connecting our brand story with how customers shop each partner.
Marketplaces
Amazon and Chewy.com are important growth levers. My team supports these channels as part of one connected omnichannel growth strategy.
Content + visibility
Content strategy, SEO/AEO, and reputation management. AI helps us explore and develop ideas; human insight keeps the brand useful and credible.
Marketing science
Haus incrementality testing, reporting, and analysis. Understanding what creates additional growth—and where to invest next.
03 / SELECTED WORKSTRATEGY, MEET EXECUTION.
Conviction.
Then connection.
Brand stories people believe in.
Marketing that moves the business forward.
04 / HOW I THINKCONNECTED THINKING. CONCRETE ACTION.
Both sides
of the brain.
All in.
01Build the brand. Grow the business.
+
Brand and performance belong in the same conversation. I connect meaningful creative with paid social, SEM, customer acquisition, and retention to build demand and turn it into lasting customer relationships.
02Follow the customer, across channels.
+
Customers experience one brand. I connect DTC, our 50 owned stores, wholesale partners, Amazon, and Chewy.com with lifecycle marketing, CRM, Klaviyo flows, and automations. Content strategy and SEO/AEO build visibility wherever people search.
03Measure what changes the outcome.
+
My team owns the reporting, analysis, and incrementality testing through Haus. Understanding what creates additional growth gives us a better basis for investment decisions than clicks or attributed conversions alone.
04Grow the people who grow the business.
+
People leadership is one of my favorite parts of the job. I build high-performing growth teams through clear direction, trust, honest feedback, and room to take ownership. AI helps us do more with less, but the team’s judgment, creativity, and empathy make the work valuable. Helping people grow matters as much to me as helping the business grow.
THE MOST IMPORTANT PART OF THE STACK
Build the team.
Grow together.
I love managing people. Helping someone find their strengths, take ownership, and grow in their career is one of the most rewarding parts of this work.
I build high-performing growth teams through clear direction, trust, and room to do meaningful work. I champion AI to expand what the team can do with the resources we have, while keeping human judgment, creativity, and care at the center.
05 / THE HUMAN SIDETHERE’S MORE TO THE PICTURE.
When I’m offline…
I’m still curious.
A few things that keep
the creative side fed.
01 / MAKE SOMETHING
Art, always.
Sketching, creating, and finding another way to look at things.
Into the sketchbook ↗02 / PLAY THE LONG GAME
All growth counts.
When I’m not working I’m trying new things like growing bonsai trees and brewing kombucha.
03 / THE REAL BOSSES
Atlas & Mila.
Atlas & Mila.Two very good Labradors.
Excellent company. Questionable strategic input. Unmatched enthusiasm.
OTHER THINGS I LOVE
Yoga & Pilates · Ancient civilizations · House & bass music · Sushi, then pizza
A LITTLE MORE ABOUT ME
Michigan roots.
Texas chapter.
- BASED IN
- Austin, Texas
- ORIGINALLY FROM
- Michigan
- BIRTHDAY
- AGE
- 37 years
06 / A FEW GOOD QUESTIONSA LITTLE MORE CONTEXT.
Questions people
always ask
Tom DeMartino Net Worth
How much is Tom DeMartino’s net worth? According to verifiable sources, Tom’s net worth is in the thousands of dollars.
Tom DeMartino Abs
Does Tom DeMartino have abs? It depends on the time of the year but the answer is yes, Tom has 6-pack abs. Some sources report that he has the elusive 8-pack.
Tom DeMartino Wife
Is Tom DeMartino married? Somehow the answer is no, a nice young lady should scoop him up before someone else does.
Tom DeMartino Height
How tall is Tom DeMartino? At his last public weigh-in Tom’s height was 5’10”, but he carries a 6 foot attitude.
Are you really Batman?
You've never seen us in the same place at the same time. Make of that what you will.
07 / WHAT’S NEXT?GOOD THINGS START WITH A CONVERSATION.
LEADERSHIP. COLLABORATION. BIG IDEAS.
Let’s build
something
that matters.
An ambitious business. A challenge worth solving.
I’m always up for a good conversation.